Outdoor advertising is becoming as irrelevant as the Greek economy. The two unrelated entities have a few similarities; digital marketing is slowly overpowering traditional forms of advertising, just like European banks are slowly crushing the Greek economy under proposed austerity measures. Traditional advertising is expected to be used less frequently, just like the Euro will have to be replaced with a localized Greek currency. Where the two differ, however, is in the fact that outdoor advertising’s irrelevance is completely misguided. It is neither irrelevant nor less powerful than digital advertising, and here is why…

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The tobacco industry once ruled the marketing and advertising world. A time in history when anyone who was anyone regularly lit up a ‘ciggie’, billboards, radios, and television used to regularly display brands of cigarettes. On the end of those cigarettes were usually happy and smiling models or celebrities, either on a luxury yacht or in a sports car or at an opulent party. What tobacco advertising did was make people look cool, and boy, did it work. But times have changed, and the world of advertising changes too.

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If you own a business, then you probably own a fleet of vehicles, or at the very least a neat and tidy little car. If your business does not have a single vehicle to its name, then we’re not sure you’re reading the right blog. We don’t have anything against those who prefer getting along in taxis and buses, we just want to tell those who have cars, trucks and vans how they are sitting on a marketing goldmine and they don’t know it. That’s right! You have a mobile marketing tool at your disposal and you don’t even know it!

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