Did you know that a construction site does not have to be a scar on the landscape. If you own a construction company, or an advertising company, or a company whose building is being built or receiving revamps, then why not use the opportunity available to you… construction scaffolding makes the most brilliant canvas on which to advertise!
Read more
Did you know that more than 70% of customers in South Africa make their purchase decisions at the tills and counters of businesses? Everything you’ve done has led up to this moment… will the dear customer please purchase whatever product or service you have put on the market!
Your entire marketing strategy relies on this lasting decision. Lasting for you because at the end of the day your success relies solely on the customer’s purchase. Lasting for the customer because their experience will determine if they come back for more. So when reaching this incredibly important moment you need to make sure that the customer has seen your brand, and it is important that you ‘get all up in their faces‘.
How do you do that? The answer is pretty simple. Engagement. By actively involving your customers with your brand at this all-important decision making stage you will ensure that your brand will become ‘the chosen one’. Happy customer, happy you.
So here is the best way of getting customers involved: give them something, anything, for free. Information or a gift that will uniquely tie them to your business and brand. When Willy Wonka claimed that he will be adding golden tickets granting access to his factory within his chocolates he encouraged thousands more children around the world to buy his product.
Think of ways in which you can inspire similar excitement and devotion. Look for ways in which your brand can stand out, then take the jump and be different. Gifts are a great way of adding excitement to your product. You have a company that sells a range of outdoor orientated products or services? Give them a free umbrella or branded hand towel. Keychains and lanyards are old news. Why not give them a branded LED light keychain instead. Yes, the costs are usually elevated, but the resulting brand excitement will do more than make up for the expense.
Actively engaging with your customers at the point of sale will leave them with lasting memories, and this is where things will really pay off: you will likely gain the customer’s allegiance, and more often than not, the allegiance of their close friends and family!
Don’t be scared to get up in your customers’ faces. Contact Impact Brand Solutions today for your inquiries on branded gifts and clothing.
