Digital Out Of Home advertising and marketing is the ‘in’ thing, and like social media there seems to be no end in sight to the way in which people are conducting their marketing nowadays. Digital is here to stay.

We’re seeing screens pop up all over the show, and now it is almost impossible not to order a meal off a screen rather than a traditional menu at a fast food joint. We’re bombarded by cellphone and banking ads on screens at airports and shopping centres, and screens are even starting to light up our country’s highways. But there is a problem; the content on these advertisements is lacking context.

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There are so many golfers in the corporate world. Casual golfers, weekend golfers, serious golfers, golf club members, golf club chairpersons, guys/gals who golf with friends, guys/gals who golf with colleagues. And where there is a golfer by hobby, there is often a corporate by profession. This means that giving golfing gifts as corporate gifts is often the way to go to ensure that clients, suppliers and partners are always happy to work with you.

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So, it’s recession time (almost), and people are buying their cans of baked beans and bully beef in bulk. But really, folks; it’s not that bad. All we really have to do is tighten our belts, both at home and at work, and cut-down on unnecessary expenses. Unfortunately this means that fewer people are interested in corporate gifts… but we’re here to tell you that corporate gifts are something that you definitely cannot forget about during this trying time.

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