The only reason any of us really enjoy Christmas season (apart from any religious beliefs) is that after all the hard preparations and sweating in the kitchen, you actually get to enjoy unwrapping gifts on Christmas morning, even if they’re just R50 t-shirts from Aunty Margaret. But corporate end-of-year Christmas gifts between businesses can have so much more of an impact…
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Apart from blowing whistles and lighting firecrackers outside shopfronts, digital signage is probably the next best thing to getting your brand noticed in the retail environment. And because firecrackers are banned in public, and blowing a whistle is more likely to incite violence among shoppers, digital signage would be the best at reaping positive acknowledgement.
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If digital were really taking over the marketing landscape, it would leave out-of-home, print, event, direct and retail marketing obsolete. Everything else would fail to create the customer recall and association that is necessary to promote a brand and its products and services. So why, in the digital age, do we see billboards and print taking a large slice of a brand’s marketing budget?
Because it still works.
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