Good Branding Makes Happy Clients
Pursuit of Happiness
How is someone made happy? Happiness is often considered a mental choice for a lot of people, but the truth, at least according to the scientists, is that happiness has a lot to do with memory. The ability to memorize objects, pictures, music, colours and smells is often associated with certain feelings. So if someone was experiencing an increased amount of dopamine while looking at a particular object, or *hint hint* a brand, then the person is likely to get little butterflies in their stomachs whenever they see those objects again. If this cycle is repeated then you will have someone feeling elated when in the presence of that object every time, all the time.
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